Re: Branded Filter
Branded filters use better quality glass, sometimes thinner but good quality glass too, so that the filter isn't too fat and causes 'vignetting' or dark corners.
Branded filters also do really apply special coatings that perform the job of the type of filter, e.g. UV, CPL, ND, etc. Especially for UV filters, you can't tell the difference but with the branded ones, they have the coatings whereas with the cheap ones, it's most like just the glass w/o coating, or less coating or cheap coating chemicals that may wear off or easily scratched.
Some unknown brands can actually be good, and only well-known in their own country, e.g. B+W (US) or Jessops (UK). But at least those are European or US brands and there maybe some Taiwanese or Korean brands which may be good too - But the rubbish no-name made-in-China ones you need to watch out for!
Something to think about: For older lenses especially, good quality filters could help a lot because they are specially coated to work with digital sensors instead of film. Older lenses were made for film, so lack some of the coatings that new lenses have which cut down on ghosting, flare, etc which affects digital sensors more. Buying good quality filters for your old AF lenses would be like adding those special coatings onto your old lens, making them more suitable for use on digital SLRs.
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