Archive for September, 2010:
pictures on Ramadan across the world.
OLYMPUS BAGS DOUBLE EISA AWARDS FOR
μ TOUGH-8010 CAMERA AND M.ZUIKO DIGITAL LENS
Renowned for its creative and innovative technology advancements, Olympus’ new range of digital cameras and accessories continue to receive prestigious awards, with the latest ones from the European Imaging and Sound Association (EISA).
The two awards, namely the European All-Weather Compact Camera 2010-2011 and the European Micro System Lens 2010-2011, were awarded to the Olympus μ TOUGH-8010 and Olympus M.ZUIKO DIGITAL ED 9-18mm lens, respectively. The M.ZUIKO DIGITAL lens is part of the Micro Four-Thirds lens system designed for the Olympus prize-winning PEN cameras. In addition, the PEN system’s E-PL1 won the TIPA and the Red Dot Product Design Awards earlier this year.
Commenting on these significant international awards, managing director of Olympus Malaysia, Mr Tan Tick Boon, said, “The Olympus μ TOUGH-8010 is an ideal compact camera for anyone, not only for those who prescribe to an active outdoors lifestyle. What’s more, this model is also designed with elegant lines and suitable for carrying it around anytime, anywhere. It’s perfect for individuals as well as for families with small children who love to capture interesting moments, either still photos or HD quality movies. And the beauty is that one need not fear that the camera will be spoilt if dropped, as it is tough to such mishandlings.”
The unique features of being Waterproof, shockproof and freezeproof assure the camera’s tough reliability, even to the point of being able to withstand the extremely cold weather of the world’s highest mountain, none other than Mount Everest.
This was tested to the maximum during the last Merdeka de Everest climb in 2007, wherein the Malaysian team were still able to capture good snaps under the -40°C freezing conditions.
“Olympus is proud to be the official Camera sponsor for Perdana de Everest – Tibet 2011 climb. Of course, the jury recognised that the μ TOUGH-8010 offers much more than durability. EISA also picked out the image stabilisation system that delivers sharp results in low light, the camera’s 14 Megapixel resolution and the impressive 5x optical zoom. Thus, Olympus is indeed very proud to be bestowed with the European All-Weather Compact Camera 2010-2011 award.
“The European Micro System Lens 2010-2011 award which was accorded to the M.ZUIKO DIGITAL ED 9-18mm 4-5.6 lens recognises an outstanding accessory for Micro Four Thirds system camera. With its compact size and super wide-angle capability, it offers a 100° angle of view that delivers the coverage you would expect from an 18-36mm lens on a full-frame system.
“Being surprisingly lightweight and compact, it underlines the exception to the rule that super-wide angle zooms have to be big and heavy. The modest dimensions of the lens match the PEN system concept that combines SLR image quality with the pocket size, simplicity and multimedia features of a compact digital camera, including High Definition movie capture. It has an extremely fast and almost silent focusing system, which makes it an ideal lens for video recording as well,” explained Mr Tan.
The EISA awards are bestowed annually by panelists representing more than 50 prominent photo, video, audio, home theatre and mobile electronics magazines from up to 20 European countries. EISA recognises the features most likely to be appreciated by an enthusiastic and discerning public seeking high -quality and creative facilities.